Including You!: driving union digital growth, Cape Town to Liverpool 2014-2018.

UNI aims to set the standard for digital communications. We need to your union to commit to invest in a global communications strategy that will succeed in tackling the PR powerhouse of big business. We need your input to change the public perception of the union movement and seize the narrative. This Communicators’ Forum will showcase  the new generation of digital experts and give an opportunity for your communications’ professionals  to share ideas and experiences with other unions in the UNI family.
The Forum takes place each year and it is a unique event in the UNI calendar. It is important that we bring our best talent together so that we can learn and develop  from each others’ experiences.

PRACTICAL INFORMATION

Interpretation
The Forum will be conducted in English with French and Spanish for the workshops.


It is all about working in anticipation

William Porelli, President of MUBE said “The Forum is an opportunity for union movement communicators to share ideas and experiences with other unions. Malta is proud to host such a UNI event and given the country’s strategic geographic position, we have always been at the forefront of innovation. We hope our country will inspire all participants to innovate, with quality communications tools and reach out further for better impact. It is all about working in anticipation and managing change after all.”

The Forum takes place each year and it is a unique event in the UNI calendar. It is important that we bring our best talent together so that we can learn from each others’ experiences and move forward.


We must win the PR war

UNI Global Union General Secretary Philip Jennings said, “We look forward to such forum welcoming union communications experts in Malta. Never have communications been so vital as the crisis continues to bite, destroying workers’ lives. We must win the PR war against big business, government and the Troika. We must change the public perception of the union movement – we are job and wealth creators and must be seen as such. The Communicators’ Forum has a great track record, we look to the affiliates to seize the opportunity to learn about and share cutting edge innovations in the union communication world.”

The full programme and all about speakers can be downloaded via the mobile confster application and available for free online. Some of the themes included are:

  • The Road to Cape Town 2014 – with the UNI Global Union World Congress in sight what steps must we take to maximise the media impact to benefit your members and break through?
  • Transmedia storytelling and branding – how can we encourage and support your grass-root members in gathering audio-video materials and images to give our stories real impact?
  • Digital Power – how to combine online and offline campaigns and all about infographics in order to create an integrated, powerful digital communications platform to deliver our message

UNI Communicators – Standing still in solidarity with Turkey!

UNI Global Union’s Communicators Forum in Malta stood still to show solidarity with the people of Turkey. In cities across Turkey people from all walks of life are simply standing still in a silent protest against the Erdogan regime and police brutality. UNI’s communications professionals gathered from affiliate unions across the globe wanted to show their support.

See the silent protest here: