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Attracting younger workers with internshipsMany unions worldwide have to cope with a decreasing number in members. Membership is ageing rapiidly while in the meantime, unions struggle with the fact that younger workers are not easily convinced of the advantages of joining the union. De Unie therefore launched “De Internetvakbond” (Internet Trade Union) in 2006. This “web-based-only” trade union uses the many benefits of online technologies to reach out and communicate with members and potential members. A side project to the Internet Trade Union is: http://www.3d-internship.com. 3D-Internship not only attracts younger workers by offering them added-value services in the earliest stages of their careers, but it also helps create more internship positions for students, providing them with a cross-cultural experience during their education. De Unie can also monitor the quality of the internship positions. The next planned stage is Quality Certification for internship positions and student mediators, in order to ensure the educational value and working conditions. 3D-Internship is an application De Unie recently opened up to all UNI affiliates, during the UNI Communicators Forum 2008, held in Cape Town last April. Together we can make this network grow global! Please ask for more information and make 3D-Internship your union’s extra value-added service! Contact Bart Willems:
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